British Jewellers Association Code of Ethics
Cloversoul are a member of the BJA. All members of the British Jewellers' Association are entrusted with the
responsibility of sale and service of jewellery, watches and related products and
services and therefore agree:
1. To maintain the highest level of personal integrity, honesty and business
ethics.
2. To comply with all Government laws and regulations relating to the
jewellery, watch and related industries.
3. To support and abide by the Articles of Association and objectives of the
British Jewellers' Association and this Code of Ethics.
4. To provide a standard of product and service of the highest possible quality
commensurate with price.
5. To establish clearly the guarantee or service policy regarding all
merchandise and to fulfil that policy.
6. To provide knowledgeable and competent expertise and clearly indicate
the true quality of products offered for sale.
7. To adhere to sound business practices and thus ensure continuing service
to customers and suppliers alike.
8. To refrain from all forms of design copyright and trademark infringement.
9. To refrain from trading in Conflict Diamonds.
